Schiller's departure has raised concerns among investors and analysts that the company may be shifting its focus away from short-term sales of iPhones and towards more lucrative features like Apple Arcade, which is expected to continue growing in popularity.
New CEO John Ternus had outlined plans to increase revenue through new services such as Apple Arcade, but some experts say this could lead to reduced spending on hardware upgrades. This concern is fueled by Schiller's reported reservations about the direction of the company under Ternus' leadership. The departure of a key figure like Schiller adds to speculation that Ternus may prioritize the development and launch of new products over traditional revenue streams.
Industry analysts note that Apple has historically focused on building its hardware business, generating significant revenue through iPhone sales. By shifting resources towards more services-oriented models like Apple Arcade, the company risks diluting this core profit stream. As a result, investors are growing increasingly concerned about Schiller's exit and whether Ternus' new strategy will deliver long-term returns for shareholders.