Adobe has expanded its global reach by acquiring a cutting-edge startup that specializes in market insights from the Indian market. The company announced today that it had acquired an unnamed Indian startup, which will be added to its portfolio of innovative solutions.
The acquisition is Adobe's second since last year when the company acquired Rephrase.ai, a startup focused on rephrasing and editing AI-generated content to make it more human-like. This move marked Adobe's entry into the rapidly growing market for customer experience and conversational AI technologies in India.
Adobe's Indian operations have been expanding steadily over the years, with significant investments made in areas such as digital transformation, cloud computing, and artificial intelligence. The company's acquisition of an Indian startup will likely further strengthen its presence in the region and provide access to new talent and expertise.