The European Union has launched a new voluntary Code of Practice, known as the AI Labelling Playbook, aimed at helping companies meet transparency requirements that will become law in the bloc by August 2. The final version of the code was released last month, providing practical steps for businesses to mark content using artificial intelligence (AI) generated images.
The European Commission had published the Code on June 10 as a way to ensure that AI systems used in various industries are designed and deployed responsibly. According to the EU, this will lead to the implementation of stricter regulations across member states by August. The new code focuses on labeling or marking content generated using machine learning algorithms that involve generating images, such as facial recognition, logos, or text.
The rollout of the AI Labelling Playbook is part of a broader effort by the European Union to strengthen its stance on AI regulation and ensure compliance with upcoming legislation. By providing guidance on how businesses can meet these requirements, the EU aims to promote transparency and accountability in AI-driven applications across various sectors. The implementation deadline for the code is August 2, and companies are encouraged to start implementing it immediately.