MapQuest, a leading online mapping service, has dethroned Donald Trump's "Lake America" from the top spot on Apple's US App Store charts after refusing to adopt the name. According to data, MapQuest saw over half of its 2026 US downloads in just six days following this decision. This is a significant achievement for the company, which had been struggling with declining app store rankings.
The reason behind MapQuest's refusal to use Trump's proposed name was likely due to concerns about potential backlash and negative publicity. In May, President-elect Joe Biden expressed support for a new US Interstate Highway System that would be named after him, prompting many to speculate on the possibility of using his name in future app store names. By choosing not to adopt "Lake America," MapQuest may have been seeking to avoid any association with potential controversy.
The move has likely provided an important boost to MapQuest's app store rankings, as users are now more likely to choose the company's mapping service over others. This development is a significant milestone for MapQuest, which had seen its popularity decline in recent years due to a lack of innovation and user engagement. With this decision, MapQuest appears to be shifting its focus towards delivering better user experiences and improving its overall app store performance.