Netflix has announced plans to further its foray into the global gaming industry. In a move that's being touted as a significant shift, the streaming service will be bolstering its mobile app with new features aimed at drawing in gamers.
The expansion comes as part of Netflix's ongoing effort to diversify its revenue streams. The company is seeking to leverage the growing demand for online gaming services and create a hybrid model that combines live TV and on-demand content. This will enable viewers to access exclusive games, esports titles, and other digital entertainment through their existing Netflix accounts.
While the exact scope of the expansion remains unclear, sources close to the matter indicate that it could involve partnerships with major game developers or even the creation of new gaming-focused original content. With the global gaming market projected to reach $190 billion by 2025, Netflix is positioning itself as a key player in this burgeoning industry.