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Retail giants are gaining market share by taking a bite out of trust for artificial intelligence shopping agents. According to research from Accenture, a staggering 74% of consumers would trust their personal AI agent more than their best friend to make purchasing decisions. This shift in consumer behavior is driven by the increasing reliance on technology and digital platforms.
The survey also found that nearly all respondents (98%) believe AI-powered assistants can provide better customer service compared to human interaction, with 81% stating they are more likely to engage with a product or service because of an AI agent. Furthermore, consumers are willing to trade off some level of personal interaction for increased convenience and accuracy.
The findings highlight the growing demand for AI-driven retail solutions that can assist customers in making purchasing decisions without the need for direct human interaction. This shift towards AI-powered shopping agents suggests a significant expansion in the market, with potential applications ranging from e-commerce platforms to brick-and-mortar stores.
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