L'Oréal has announced a major partnership with OpenAI, the technology company behind the popular chatbot ChatGPT. The collaboration will bring Maybelline New York's virtual makeup try-on feature into L'Oréal's consumer-facing shopping tools. This move aims to revolutionize the beauty industry by providing users with an immersive and interactive experience.
The partnership covers a range of areas, including product discovery, advertising pilots, research, and internal content production. L'Oréal plans to use OpenAI's AI technology in its own research and formulation processes, as well as for content creation. This includes exploring how artificial intelligence can help discover new products, create engaging ad campaigns, and develop interactive digital experiences.
The collaboration is set to launch at VivaTech 2026, a major event in the beauty industry. L'Oréal will also be using OpenAI's technology to improve its internal use of AI in areas such as research, formulation, and content production. This move is expected to have significant implications for the beauty industry, where virtual try-on features are already becoming increasingly popular.