The recent IPO of Jersey Mike's, a sandwich chain with over 2,100 locations across the United States, has sparked renewed interest in artificial intelligence (AI) in the business world. According to documents filed with the Securities and Exchange Commission, the company plans to use AI to improve customer experience and drive sales.
While it may seem like an unusual application of technology for a chain of restaurants, Jersey Mike's is actually leveraging AI-powered tools to enhance its operations. The company has been testing an AI-driven chatbot that allows customers to order food online or through mobile apps without having to physically speak with staff. This technology not only speeds up the ordering process but also enables real-time communication between customers and employees.
The integration of AI into Jersey Mike's business model is a testament to its willingness to experiment with new technologies in an effort to stay ahead of the curve. By embracing AI, the company aims to create a more personalized experience for its customers while also driving efficiency gains in its operations. As investors look on, it remains to be seen how effectively Jersey Mike's will be able to scale its use of AI across all aspects of its business.