Unlock Agility Boost Business Growth with Revolutionary New Commerce Architecture
A new innovation in the tech world is set to revolutionize how businesses operate, particularly in the realm of commerce. SAP and Google Cloud have joined forces to create an agentic commerce architecture that enables multi-agent marketing and retail operations at enterprise scale. This cutting-edge approach has the potential to significantly boost business growth by automating complex tasks and improving customer engagement.
A recent study conducted by SAP found that 78 percent of companies believe artificial intelligence (AI) is essential for retaining customers in the future. However, the same research revealed a concerning trend: fewer than two in five businesses share customer data across different touchpoints, including customer experience and CRM systems. This suggests that there is still much work to be done in terms of integrating data management and customer interaction.
The agentic commerce architecture deployed by SAP and Google Cloud has the potential to address these challenges. By creating a unified view of customer interactions and behaviors, businesses can gain valuable insights into customer preferences and adjust their marketing strategies accordingly. This new approach will not only improve customer relationships but also enable companies to make data-driven decisions that drive business growth and agility.