Snapchat's decision to spin off its internal AI video team into a new company, Dotmo, has been announced. The move comes after years of investment in artificial intelligence and machine learning capabilities within the Snapchat ecosystem. According to sources close to the matter, the Snapchat maker is parting ways with current Snap staff who have left to focus on developing advanced AI video technology.
The departure of these internal talent will see Dotmo become an independent entity, comprising all former Snap employees who are leaving the company to pursue new projects in AI-driven content creation. This move is seen as a strategic step by Snapchat's leadership to bolster its own capabilities and expand into new markets. The company has been working on developing AI video features for its platform, which includes augmented reality (AR) effects and 3D filters.
As part of this spin-off, Dotmo will retain all intellectual property rights to the AI video technologies developed within Snap, allowing it to continue innovating and refining these capabilities independently. The new company is expected to become operational in the near future, with no significant impact on Snapchat's overall user base.