Truecaller, the global caller ID company that uses artificial intelligence to identify spam calls, has been at odds with India's telecom regulator over rules governing business numbers. Truecaller claims that Indian businesses have become increasingly defensive about their dedicated business numbers, leading them to ignore and block calls from these specific phone numbers.
The issue is particularly contentious in India where many businesses use unique business numbers for their operations. Truecaller says that users are increasingly ignoring or blocking these calls because they see them as spam. The company has been actively pushing its platform to help Indian businesses identify and connect with legitimate customers. This is a significant concern for the telecom regulator, which has been trying to balance innovation with concerns about regulatory compliance.
Truecaller believes that the telecom regulator's rules governing business numbers are too vague and do not take into account the specific needs of Indian businesses. The company argues that its solution could help Indian businesses stay connected to their customers while also protecting them from malicious calls. Truecaller has been working closely with some Indian businesses, providing them with a platform to manage and block unwanted calls on their dedicated business numbers.