Walmart's Indian e-commerce arm Flipkart has reportedly unleashed a fresh strategy in an effort to regain ground against its main competitor, Amazon Go. The company has seen significant growth in recent months, with daily sales increasing by 1.1 million orders a day compared to the previous November volume. This surge is nearly triple the number of orders Flipkart reported during that period.
This rapid expansion is likely linked to Flipkart's decision to expand its product offerings and improve delivery times, which have improved significantly in recent months. The company has also optimized its logistics infrastructure, allowing for faster and more reliable shipping. Additionally, Flipkart has been actively engaging with its users through social media and customer support channels, seeking feedback on how it can better meet their needs.
Flipkart's new strategy is aimed at reducing the time it takes to receive orders from two days to just 24 hours, which is significantly faster than Amazon Go's delivery times. By making significant strides in this area, Flipkart is confident that it will be able to keep pace with its competitors and deliver a better customer experience for users.