SAP and Google Cloud are teaming up to launch a revolutionary new platform that enables businesses to create personalized shopping experiences for their customers at scale. This agentic commerce architecture allows companies to integrate multiple agents, such as suppliers, manufacturers, and distributors, into a single system, enabling them to automate complex marketing and retail operations.
According to SAP research, 78 percent of businesses believe that artificial intelligence is essential for retaining customers in the next five years. However, the same study reveals that fewer than two in five companies are able to share customer data across different touchpoints, such as customer experience (37%) or customer relationship management (CRM) systems. This gap highlights the need for a more integrated approach to agentic commerce.
Google Cloud is providing its cloud infrastructure and technology capabilities to support SAP's new platform, which aims to transform the way businesses interact with their customers. The move marks a significant shift in the way companies think about customer experience, as it enables them to create more personalized and omnichannel experiences that meet the unique needs of each customer.