McDonald's is testing a new artificial intelligence (AI) driven ordering system called ArchIQ at five locations in the United States, according to Restaurant Business. The system was introduced during the company's Worldwide convention and is being supported by Google, which has developed the technology.
ArchIQ uses machine learning algorithms to learn customer preferences and streamline the ordering process for customers. This means that customers can simply enter their order details or use a mobile app to place orders without having to navigate through multiple screens or wait in line at the drive-thru window. The system is designed to reduce wait times, improve accuracy, and increase efficiency.
The testing of ArchIQ at select McDonald's locations aims to help the company better understand how customers interact with its ordering system and identify opportunities for improvement. The results of these tests will be used to refine the AI technology and make it available to all McDonald's locations in the future.