SAP and Google Cloud are working together to develop an agentic commerce architecture that aims to revolutionize the way businesses operate in the retail sector. This new approach will enable enterprises to automate multi-agent marketing and retail operations at a massive scale, thanks to the integration of SAP's enterprise resource planning (ERP) system with Google Cloud's machine learning and artificial intelligence (AI) tools.
The results of this collaboration are promising, as research from SAP indicates that 78% of businesses consider AI essential for retaining customers in the year 2026. However, a separate study by Google Cloud reveals that only fewer than two in five companies share customer data across customer experience or CRM systems, which could be hindering their ability to effectively utilize AI-powered tools.
By combining these technologies and expertise, SAP and Google Cloud aim to develop an agentic commerce architecture that can unlock new levels of efficiency and effectiveness in retail operations. This approach has the potential to transform how businesses interact with customers and drive long-term success, but it will require significant investment and coordination among organizations.